UGC Tips: How to Create Scroll-Stopping Content

Creating user-generated content (UGC) that grabs attention in a sea of posts can feel like a challenge. But with a few clever strategies, you can make your content pop without feeling like you’re trying too hard. Here’s a casual guide to upping your UGC game with a mix of psychology-backed tricks and lesser-known tips.

1. Pattern Interrupts: Shake Things Up

Ever heard of the “Gen Z Shake”? It’s that playful camera wiggle that makes people pause in their scrolling tracks. Pattern interrupts work because they break the flow of what people expect to see, making them do a double-take.

• Try this: Throw in an unexpected movement like a quick head turn or a sudden zoom-in. Even something simple like changing the camera angle mid-shot can make people stop and watch.

2. Relatable Moments: Keep It Real

Simple, everyday actions can resonate with viewers. Applying lip gloss or taking a sip of coffee? These little moments make your content feel more personal and less staged.

• Try this: Next time you’re doing something relatable—whether it’s making breakfast or getting ready—capture it. People love seeing those little behind-the-scenes snippets.

3. Hook ‘Em Early

The first few seconds are everything. If you don’t catch your audience’s attention immediately, they’re gone. So, start with something that makes them curious or makes them feel like they have to keep watching.

• Try this: Open with a strong question or statement like, “You’ll never believe this travel hack…” or “This hotel has a secret that no one talks about…”

4. Visual ASMR: Satisfy Their Eyes

Visual ASMR isn’t just for soap-cutting videos. Anything that’s visually pleasing or satisfying to watch can make people linger on your content.

• Try this: Capture close-ups of you pouring coffee, packing a suitcase neatly, or even just organizing your travel essentials. Slow-motion shots can work wonders here too.

5. Direct Eye Contact: Make It Personal

There’s something about making eye contact that feels personal, even through a screen. Looking directly at the camera can make your audience feel like you’re talking just to them.

• Try this: When you’re sharing a story or a tip, look straight at the camera. Throw in a smile or a smirk to keep it casual and engaging.

6. Quick Cuts: Keep It Moving

Long, drawn-out clips? Not here. Fast cuts between scenes or actions keep the energy up and make your content feel dynamic.

• Try this: Edit your content with quick transitions or jump cuts. Whether it’s from one location to another or between different outfits, keep things moving to hold attention.

7. Text Overlays: Say It With Words

Adding text can make your point clear right from the start. It’s like giving your viewers a little preview of what’s coming.

• Try this: Use bold text overlays at the beginning of your video to state what you’re about to share. Keep it short and snappy.

8. Follow the Trends (But Make Them Yours)

It’s no secret that jumping on trends can boost your reach. But here’s the thing—don’t just copy what everyone else is doing. Put your own twist on it.

• Try this: If there’s a viral challenge, add your unique spin. Whether it’s through your commentary, style, or setting, make it feel like you.

Bonus Tips to Elevate Your UGC Game:

• Be Consistent: Whether it’s your posting schedule or your visual style, consistency helps build your brand.

• Encourage Engagement: Create content that invites your audience to get involved—think challenges, polls, or Q&As.

• Show Realness: Keep things authentic. Audiences appreciate content that feels real, even if it’s a bit imperfect.

UGC is all about being relatable, engaging, and true to yourself. By adding these tricks into your content mix, you’ll have your audience stopping mid-scroll and hitting that like button in no time. Remember, it’s not just about creating content—it’s about creating moments that resonate. Happy creating!